પ્રવાસી ડોલરને આકર્ષવા માટે તાંઝાનિયા ટૂર ઓપરેટર્સનું નવું માર્કેટિંગ

“As the tourism industry starts recovering again, we are just asking travel companies to embrace the Maasai market for carvings into your itineraries to get a cut of the growing market,” Mr. Tarimo noted, adding that the handcraft has been providing economic opportunities to thousands of people in the country.

According to the UN Education Science and Cultural Organization (UNESCO), handcraft is the second employer after agriculture in developing countries, mostly employing illiterate, semi-literate, and women.

The value of handcraft is estimated to stand at $34 billion a year globally and in Tanzania a tourist on average used to spend between $20 and $80 on handcraft, making it a jewel crucial to reduce poverty levels particularly among women and the youth.

Eliakim Laizer, a Board member for the Tanzania Cultural Tourism Organizers (TACTO), extolled TATO working in partnership with UNDP for its painstaking efforts to revive the key industry to spur other businesses, recover thousands of lost jobs, and generate revenue for the economy.

He pleaded with tour operators to help promote cultural sites for tourism to be inclusive.

“Cultural tourism is much broader than historical sites and curio shops. In this case, visitors have to be exposed to the typical lifestyles of the local communities; their traditional food, clothing, houses, dances; and so on and so forth,” Mr. Laizer noted.

Transferring dollars from international tourists to poor people living around tourist destinations has been a major challenge in Tanzania.

For instance, lots of dollars are generated from Tanzania`s world-famous northern tourist circuit, but very little trickles into the pockets of ordinary people who live in its vicinity.

According to the SNV study dubbed, “Tracing the Tourist Dollar in Northern Tanzania,” while the northern safari circuit attracts 700,000 tourists with combined revenues of nearly $950 million, only 18%, equivalent to $171 million, goes to the communities around, through the multiplier effects.

However, analysts say cultural tourism undertaking is the best model to transfer tourist dollars to the poor people than anything else in the tourism industry.

Foreign exchange earnings from tourism in Tanzania has dropped to a 10-year low during the year ending October 2020 thanks to travel restrictions imposed by several countries across the world in response to the COVID-19 pandemic.

Bank of Tanzania (BOT) figures show that Tanzania earnings from tourism in the period under review plunged by over 50 percent to $1.2 billion compared to $2.5 billion earned in the similar period in 2019.

The amount was last recorded in October 2020 when the country earned $1.23 billion from the tourism industry.

Wildlife tourism in Tanzania continues to grow, with nearly 1.5 million tourists visiting the country annually, earning the country $2.5 billion, the equivalent of nearly 17.6 percent of the GDP, cementing its position as the country’s leading foreign currency earner.

વધુમાં, પર્યટન તાંઝાનિયને 600,000 સીધી નોકરી પ્રદાન કરે છે અને એક મિલિયનથી વધુ લોકો ઉદ્યોગમાંથી આવક મેળવે છે.

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